Liza Koshy is a YouTube personality and host of Adventurezzz With Lizzza!, and one of her videos recently went viral after she recorded herself shopping in Target.
Her video, “OBSESSED WITH TARGET!”, opens with what we’ve all experienced at some point — walking into the store before realizing that we’ve forgotten our shopping list and then running out of the store to retrieve it.
When she returns, Koshy spins around joyously, expressing how all Target lovers feel when they shop there.
While meandering through the store, Koshy enthusiastically begins throwing stuff into her trademark red cart, before saying:
“Ah, Target. The store you walk into wanting one thing and you end up buying everything. The amount of times I’ve wanted to make a quick trip to Target and ended up staying for hours. For some reason, I’m able to convince myself that I need all these freaking things.”
Something most Target shoppers understand completely.
Whether you’re simply looking for washcloths or hoping to catch a glimpse of Alex From Target, it’s the amazing one-stop-shop that most people can’t resist, no matter what age you are.
Scary Mommy shared a story about that. When Emily Kern asked her daughter Charlie what theme she would like for her three-year-old birthday party, her reply was “Target.” Kern pressed again, suggesting a more conventional theme like “Trolls,” from the popular animated movie.
But Charlie was adamant that a Target-themed party was exactly what she needed.
And according to Philadelphia Magazine, there is a science behind why some people are so enamored with the Target brand. Joe Hancock, a fashion merchandising professor, explained to the magazine:
“Target likes to borrow strategies of higher-end retailers like Nordstrom. You don’t see 50 t-shirts in Target stacked; it’s only a few in every size. It creates the notion that it’s a specialty item, giving you the impulse is to buy it because it makes you think that it’s more special than it really is.”
The less settling part of Target’s strategy is its thorough data collection. As Philadelphia Magazine reported:
Through focus groups, metadata collection, and volumes of demographic information, Target is able to understand their customer so well—creepily well—and anticipate his or her needs, hence the “never knew I needed this but I totally do” reflex.
Other Target strategies include the aesthetic quality and presentation of products, which make shoppers happy; color, music, and lighting, which manipulates shopper’s moods; and various choices, which influence customers to fill their carts.
The one-stop-shop also uses technology to suck in a younger demographic.
According to Philadelphia Magazine, Target’s Cartwheel app “plays some serious mind games,” and as Hancock put it, “makes shopping a game,” by allowing shoppers to scan barcodes throughout the store and “unlock secret discounts.” Hancock continued:
“In reality, Target should mark things down at the right price in the first place. Instead, these discounts make you feel like you’re getting a deal when you’re actually not.”
Not to mention, its “fast fashion” collections and collaborations with high-end designers like Jason Wu, Missoni, and Lily Pulitzer have people lining up outside the store.
For this reason, Target has become an acceptable brand to wear even for people who typically wear high-end fashion. As retail analyst Lori Wachs told the magazine:
“People are comfortable wearing a Chanel jacket and Target t-shirt, but nobody would ever think of Walmart [clothes] for that.”
It’s no secret that businesses like Target employ strategies to encourage consumers to buy more, but that never stopped anyone from experiencing the blissful shopping experience at the retail chain.
Koshy put it best when she said:
“I have no idea why I’m here, what I’m doing here, but I can guarantee you my wallet will be empty after checkout.”
You can watch Liza Koshy’s full video below.