Last week, the world was warned about a dangerous new trend called the “Tide Pod Challenge.”

The trend involves physically ingesting the pods, which have been nicknamed the “forbidden fruit.” Hundreds of memes hitting various social media platforms showed the Tide Pods as cereal covered in milk, as pizza toppings, and as a Hot Pocket filling.

And although it may seem like a joke, some kids and teens are actively seeking out the pods to actually attempt eating them. The new trend sparked the concerns of doctors, who are warning kids not to take part in the challenge.

Dr. Karen Jenkins, medical director of the Piedmont Medical Center emergency department, told WCNC:

“They don’t always have the comprehension at 13, 14, or 15 years old of lifelong consequences. […] It’s toxic soap chemicals that these teenage children are putting into their mouths. These are people who are going out and actively going to look for them to ingest them. I cannot believe that people are doing this.”

Dearly reported earlier that Proctor and Gamble, which makes Tide, has released an online ad with star NFL player Rob Gronkowski to try to convince children it’s a bad idea.

YouTube has even taken steps to limit the spread of the dangerous trend by removing videos. As we previous reported:

A spokesperson for Google, which owns YouTube, said in a statement:

“YouTube’s Community Guidelines prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies.”

Now, a Kansas donut shop is trying to highlight the lighter side of a serious situation by creating an edible, donut version of the Tide Pod.

The owner of Hurts Donut, Trista Patterson, explained her decision to make the donut to KSNW:

“We just kind of put out the post as just a funny alternative to a more serious topic. We see so much heavy stuff every day that we’re just putting a little lighter approach on a serious subject.

Not surprisingly, however, the donut received a pretty split reaction.

Some customers loved the idea:

I got the Tide Pod donut because I got it because it’s a popular trend on Facebook and Twitter. I was like well you know I’m on a diet right now but you know I don’t think Tide Pods got carbs in them, might as well try it.

My 16-year-old son has been making all these jokes about Tide Pods and showing me all the memes with them and he saw that they had them here with the donuts and so I told him I would buy him some.

Please keep these as long as possible. This is a hilarious idea, and it needs to be talked about. Everyone who is talking crap on your beautiful idea are obviously the snowflakes of our society and they quickly melt whenever something to hot comes into contact with them.

While others didn’t find it funny at all:

I’m sad people think this is so funny. So what if there is a size difference. This is bad! Children ARE going to see these and associate them with the Tide Pods.

This is not funny!

This is not funny at all.

The only thing I worry about is small kids don’t always know the difference and I don’t really think they should use a detergent pod as a donut.

Patterson responded to the negative responses by saying:

“Hurts Donut company in general has never really claimed to be a serious business anyways so we’re just kind of poking fun at it and saying you know putting out our own PSA saying eat this not that.”

What do you think about the Tide Pod donut … funny or in bad taste?

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