Social media sensation Logan Paul has a dedicated following of more than 15 million subscribers on his YouTube channel alone, many of whom are kids and teens.
So when the 22-year-old uploaded footage of a suicide victim to the video-sharing platform in late December 2017, he faced an immediate backlash from the public.
And now, he’s facing some major fallout from his actions.MacPIayz/Facebook
The controversial video was shot in Japan’s infamous “suicide forest” and depicted Paul and his friends filming and joking about a hanged person, who appeared to have committed suicide that morning.
According to earlier reports, many parents immediately cut off their children’s and teens’ access to his channel or even stopped them from watching YouTube entirely.
One Texas mother who spoke to Dearly said that her 10-year-old son was a fan of Paul, but immediately came to her after he watched the controversial clip:
“My 10-year-old son’s reaction to the video was shock and the biggest thing that stuck out to him was Logan explaining the mans hands were purple. I feel sick that my son saw that, but luckily we talked about it and I feel like he understands we can only control ourselves.”
Paul apologized twice for posting the video footage, but many social media users have continued to put pressure on YouTube to take further action against the social media star.
This week, a spokesperson for YouTube revealed that they are listening to public opinion:
It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.
— YouTube (@YouTube) January 9, 2018
According to ABC News, Paul will no longer access to top-tier advertisers that bring in big bucks on his content, which are part of YouTube’s Google Preferred platform.
In addition, Paul’s anticipated original content is no longer in production, the spokesperson said:
“In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred. Additionally, we will not feature Logan in season four of ‘Foursome’ and his new Originals are on hold.”
It’s unclear how exactly these changes will impact the internet sensation long term.
In 2017, Paul earned an estimated $12.5 million through advertising, merchandise sales, and sponsorships — all of which may take a hit after YouTube’s decision.
Only time will tell. For now, Paul tells Twitter followers, he’s laying low until the controversy cools down.