As many celebrate Martin Luther King Jr. Day, one Missouri newscaster may be reliving an MLK moment that could have cost him his job.

During an early morning newscast on January 17, KTVI newscaster Kevin Steincross was reporting on an upcoming MLK Tribute when he replaced part of the civil rights leader’s name with a racial slur.

As the St. Louis Post-Dispatch reports, Steincross referred to Martin Luther King Jr. as “Martin Luther coon Jr.”

During a later part of the newscast, Steincross apologized for his alleged mistake.

As The Root reports, he said:

“I want to take a moment to apologize. We have heard from a viewer about a mistake I made in our 5 a.m. newscast. In our story about the tribute to Dr. King, I, unfortunately, mispronounced his name. Please know I have total respect for Dr. King, what he meant and what he continues to mean to our country. This was not intentional in any way, and I sincerely apologize.”

According to The Root, Tribune Broadcasting said they would not be taking disciplinary action against  Steincross for the “mistake.”

As St. Louis Post-Dispatch reports, a spokesperson from Tribune said in a written statement:

The Fox2 management team spoke to Kevin following the mistake and we believe that it was truly inadvertent and does not reflect Kevin’s core beliefs. Kevin is extremely upset by the mistake and regrets it deeply.

However, Steincross isn’t the first newscaster to make this “mistake.”

Earlier this month, New York meteorologist, Jeremy Kappell, was fired for saying it looked gray at “Martin Luther coon King Jr. Park,” during a weather report.

Despite other newscasters such as Al Roker coming to Kappell’s defense for the “unfortunate flub,” the station remained firm on their decision.

While Steincross maintains his job, he continues to receive backlash for using the slur.

The St. Louis County NAACP chapter tweeted:

This is unacceptable and very disappointing.

And others commented on the use of that particular slur by racists, who disliked King, in the 1960s.

Steincross began working at KTVI in 1996. He has held positions as a general assignment reporter, co-anchor, and morning newscaster. It is unclear if his seniority played any part in him maintaining employment after Thursday’s incident.

However, a small petition has been started in support of Steincross’ termination. The petition has over 100 signatures.

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I am a journalist from the D(M)V, who is just trying to make every day count.

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10 Replies to “Newscaster Refers to Martin Luther King Jr. Using a Racial Slur. He’s Not the First Reporter to Do So”

  • Terry 2 years ago

    If it wasn’t an accident , you would have to be an idiot to say it on the air.

  • Tim Conger 2 years ago

    We’ve all had that Freudian sip in our life and it shouldn’t be held against us! Grow up and stop being a hypocrite! Life goes on!

    • Anonymous 2 years ago

      I understand what you’re saying, but why not just call him bigger. He makes a mistake by using one of the most derogatory terms. I don’t think so.

  • ALC 2 years ago

    How well does everyone speak at 5AM? Much less on Live TV? Doesnt matter if someone is always up & working at 5AM; the brain is hardwired to be sleeping at that point. If he was “rushing” through the piece because of time restraints (we have all seen local tv sections where they say “we only have 30 seconds left.”) I understand the flub. It really isnt an easy name to rush through and say correctly.
    Funny, most white people have a lot of respect and understanding of King’s cause and work. Most Black people are not following his cause nor do they understand what he fought for.

  • Leftshot 2 years ago

    Far more egregious is all these leftists who haven’t a clue who King was or what he stood for. For example, King’s “I have a dream” stands in stark contrast to the racist left’s calls for reparations, affirmative action, their calls for removal of Christians and Christian ideals from the public square, and cat calls of white privilege.

  • Craig Murphy 2 years ago

    If none forgive, then none can be divine.

  • MikeRadford 2 years ago

    I can’t understand half the things black people say when they misuse or mispronounce words on a daily basis, but I don’t call them racist. They can public-ally announce death threats to the President OTUS but no one seems to want to stir that pot. The man is well into his years, it was 5am.. I’m sure he meant to say King. When is the black community going to stop expecting white people to be ashamed of being white? For every 1 white racist I can name 10 black racists.

    • Anonymous 2 years ago

      You sound like a racist!!!

      • Anonymous 2 years ago

        Calm yourself accidents happen, most people nowadays can’t even hold themselves in terms of cursing. I doubt this man meant it. Even if he was a racist only a fool or someone who is from a post untouchable would say such a remark on purpose.

  • Anonymous 2 years ago

    we are make mistakes like that more times than we want to admit try doing his job that time in the morning our brains are not working right really??? its not a black or white thing its a sleep deprived thing if you ask me too many stories too little time! if i counted how many times i got names wrong even in my own family geezzz!! keep doing what you are doing Kevin you are doing a great job as always don’t let people get ya down! if more people black or white young or old lived my Martin Luther Kings teachings with his values and all there would be less shootings less deaths less violence more love and a better place for us and our children to live so think about it! what is really important here? change is needed!!

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