British model, Emma McVey, just had her first baby but already her experience with motherhood has been rife with controversy.

emma_jane1392/Instagram

From the small size of her bump to a photo of the dad bottle-feeding her newborn shortly after birth, McVey and partner, Gaz Beadle, a former reality star, have been the subject of plenty of criticism over the past nine months, as Dearly previously reported.

And there’s no end in sight for the celebrity couple.

emma_jane1392/Instagram

As Good to Know reports, since announcing the birth of baby Chester ten days ago, McVey shared she already lost her baby weight, which many speculate is due to genetics and not the special nutritional shakes she claimed were responsible.

In a post on Instagram, McVey told fans she gained a total of 28 pounds during her pregnancy, a “good amount of weight” for her very petite frame, 6.2 pounds of which belonged to her baby.

emma_jane1392/Instagram

McVey wrote not only had she lost all of her baby weight in 10 days but she credited Herbalife shakes, consumed throughout her pregnancy and post-delivery — along with prepared delivery meals by PrepFood — as a major factor in helping her do so.

“I’m back to my original weight and shape in 10 days! I swapped from my energy and maintenance shakes to the fat loss ones the past 7 days so a huge thank you to herbalife…” McVey captioned her photo, in part.

emma_jane1392/Instagram

She continued: “You all had so many questions about the shakes I posted and had throughout my pregnancy so I’ve decided to start sharing my journey with you alongside my healthy meals and snacks! THIS IS NOT A SHAKE ONLY DIET. I specifically had shakes for the nutrients and energy they gave me and of course the fat loss ones because who doesn’t want to get back to their original shape after pregnancy?!”

McVey had previously shared her morning shake recipe with fans.

emma_jane1392/Instagram

The celebrity couple announced their partnership with the direct sales nutrition company with a website to sell Herbalife protein shakes and supplements.

Many commenters on McVey’s photo thought promoting weight loss shakes so quickly after the birth of her child put unrealistic expectations on new moms. One commenter called McVey “irresponsible” for the marketing ploy:

You look absolutely amazing for just having a gorgeous baby 10 days ago but this is really poor irresponsible advertising and putting thousands of women under unnecessary pressure. There is NO shake out there that makes you lose weight — @herbalife or whatever brand. It’s important that you use your platform responsibly — you may not realise how many women you’re effecting mentally.

They added: “This sort of promotion can lead to seriously bad relationships with food amongst females. You’re better than that!”

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Other commenters called the supposed benefits of drinking Herbalife shakes flat-out bogus:

You look great but basically looked this slim your entire pregnancy and telling people it’s down to Herbalife is a lie. It’s your genetics. Your miss selling (sic) a product to people (mostly new mums who want to be a slim as you) but it’s not going to happen. You will not look like this 10 days after giving birth unless it’s in your genetics.

Many agreed that McVey was falsely advertising the product’s weight-loss effects:

… ? of course it wasn’t her fault that she didn’t get big during pregnancy because not everyone does. But to then post about losing 28lbs in 10 days and say it’s because of a f*****g Herbalife drink is ridiculous and a s**t way of pushing naive new mums into buying the product. The only reason she lost weight is down to genetics!

This commenter continued: “To be on such a strict diet 10 days after giving birth and posting about it constantly is very strange.”

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McVey’s claims were called downright shameful:

…because she’s peddling and promoting a product to new mothers (who are vulnerable and conscious of their baby weight) by saying she’s lost all her baby weight in 10 days. 10 f*****g days to lose 28lbs of pregnancy weight? You think that’s responsible? I think it’s shameful she’s promoting this weight loss gimmick when it’s unattainable for 99% of new mums to lose baby weight this quickly.

In addition to the flak garnered by McVey, another commenter suggested it was Herbalife’s responsibility to know how—and to whom—their products were being marketed:

I would never have commented on a post like this but I thought It was the right thing to do, not to bash/shame or insult anyone but to educate. To be honest @herbalife should be commenting as they should not be endorsing fat loss shakes for breastfeeding mothers immediately post partum…. shameful!!

According to What to Expect, while a woman can lose up to nearly half of the weight gained during pregnancy through delivery alone, it’s important for moms to give themselves “a break” when it comes to losing baby weight.

“Your body just birthed another being. Things moved around, stretched and grew to make that happen. Don’t focus on ‘getting your body back’ (it actually didn’t go anywhere!) but on creating a healthy, happy, and — possibly slightly differently shaped — you,” the pregnancy website writes.

emma_jane1392/Instagram

McVey and Beadle’s Herbalife venture will feature products in three categories, according to her site: fat loss, energy and maintenance, and muscle gain.

Check out McVey showing how to make her go-to breakfast drink below:

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Mom Lost Baby Weight in 10 Days and She’s Getting Slammed for ‘Shakes’ She Says Helped Her Do It

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