Fit mom and certified fitness trainer, Jennifer Gelman, started her health and wellness company, BWMC Fitness, with one goal in mind — to show parents “that with a little creativity, it is possible to squeeze in a workout with your children.”

On December 31, 2014, Gelman shared her first workout video ever on Facebook.


Sunday morning vibes… ?☕️❤️ . For those of you that don’t know, before I had my boys, I rarely drank coffee. Then when I had my first baby, it’s as if my body knew what I needed because I remember thinking, I need to give coffee a try again! ? . When we were living overseas in Bishkek, Kyrgyzstan for my husband’s work, we had 3 boys ages 3 and under. ???? It was a crazy time that had me going from room to room each morning nursing my youngest, changing diapers, searching for lost sippy cups, the list goes on….and I would inevitably lose my coffee along the way. I would find myself saying to my youngest, “Baby, where’s my coffee?” This phrase stuck, and I felt it symbolized so many parts of parenthood for me including the need for coffee to run on such little sleep and the importance of keeping a sense of humor within the chaos of raising a family! And this is how BWMC (Baby, Where’s My Coffee?) Fitness was born. ☺️ . I wish I could say now that my boys are older that I am able to keep track of my coffee better, but I still lose it often! But when I do, it reminds me to laugh at the chaos that comes with the crazy, but incredible motherhood journey. So the next time you lose your coffee, know that you are not alone, and when you find it have a sip for me! ?? . Thank you @allthatisshe for the photo inspiration! . #BWMCfitness #coffeelove #motherhood #WHPcolorpop

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She called it a “Laser Tag Workout,” which featured with her four sons.

She told Dearly that she had “no idea what it would lead to,” but as people began responding “positively” to her ideas she “was inspired to continue to share”:

Prior to becoming a mom of four boys, Gelman said that she was very active.

She swam competitively in high school and college and also enjoyed biking and running. She even competed in shorter distance triathlons and other races, which included the Marine Corps Marathon.

Because Gelman already had a “passion for fitness,” she admitted to Dearly that she didn’t think she would struggle to find time to get a workout in once becoming a mom.

She soon learned how wrong she was. Gelman explained:

“I quickly learned how difficult it was due to the constant demands and low energy level when running on little sleep. But I was still determined to find a way.

Before I had my first son, I regularly went to the gym to participate in spin, yoga, and ab classes. I thought I would be able to continue this routine with the help of the gym childcare. Unfortunately, this became too stressful because the babysitters would often come to get me during my workout. I eventually found myself looking over my shoulder every few minutes wondering if they were coming to find me. It didn’t make for an enjoyable workout! When we moved abroad, gym childcare was not as readily available. Therefore, it was time to get creative with my workouts.”

That’s when Gelman got the idea for BWMC Fitness, which stands for “Baby, Where’s My Coffee?”

Gelman explained to Dearly how that extremely relatable phrase came about:

“This phrase came about when we were living in Bishkek, Kyrgyzstan when we had three boys that were three and under. Each morning I would go from room to room helping my boys with diaper changes, finding a sippy cup, getting dressed, nursing, the list goes on, and I would inevitably lose my coffee along the way.

I would find myself saying, “Baby, where’s my coffee?” This phrase stuck, and I felt it symbolized so many things for me as a parent including the need for coffee in order to run on such little sleep, and the importance of a keeping a sense of humor within the chaos of raising a family.”

BWMC Fitness is a combination of the mom’s three biggest passions — “education, fitness, and parenting.”

Her mission within BWMC Fitness is “Finding the Athlete in Every Parent.” Gelman continued by telling Dearly:

“As a parent, I need more energy, stamina, endurance, and strength than ever before. Making time for fitness had given me these things, and it also helps me take better care of my family. I know how hard it can be to make time for fitness with a family, but I also know that with a little creativity it can be done.”

And by keeping her active lifestyle it has also had a positive affect on not only herself as a parent, but also for her child. 

As Gelman told Dearly, “the best outcome from this type of fitness has been the affect it has had on her children.” Not only do they enjoy working out themselves now, but they have also found joy in coming up with their own fun and creative workouts.

And from one busy parent to another, Gelman said that it’s extremely important to keep workouts “short and achievable”:

“Even a workout of only five to 10 minutes is a great starting point because every minute counts, and I truly believe consistency is the key to success. Prepare for interruptions and workouts to be cut short with a family. Some days will be easier than others, but if you keep it fun, you’ll keep coming back.”

Gelman said that she has been so humbled by the growing number of people who follow her and by the “numerous comments of support, messages from parents, as well as those without children, that have said they are inspired to try my ideas”:

“As a teacher I really enjoy personal interaction, specifically, the ability to gain feedback, challenge others, and learn from them. I have been amazed at how people from all over the world are able to connect in such a meaningful way through social media.”

So if you are looking for a way to slowly, but surely, get back into shape, but are more worried about making sure your family and your home stays in order, give Gelman a follow.

She’ll be sure to keep it fun for you and your kids.

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