An Australian mom’s worst fear turned into possibly her greatest idea so far.

As People reports, Natalie Bell feared not being able to tell medical staff about her 10-year-old daughter, Shae’s hearing loss in the case of an emergency. So she created a velcro sign with the perfect message.

It reads:


The sign can be attached to her daughter’s seatbelt, backpack, and other straps. After noticing her daughter’s positive response to the attachment, Bell decided to make more.

She said:

“Shae thinks this is great and says, ‘This will help keep me safe!’ I started to make personalized [items] as a hobby … I have now turned my little hobby into a business.”

The mom often promotes the seatbelt covers and other items on her Facebook business page.

She wrote:

I always wonder what would happen if I was in a car accident with my daughter in the car and I was unable to let the doctors know that my daughter could not have a MRI due to having a cochlear implant, now I don’t need to worry about that with these seat belt covers. These can be made for any special needs that the medical team will need to know if you are unable to tell them

The post has gained over 758,000 shares, 150,000 likes, and 32,000 comments. Bell was overwhelmed by the response.

The innovative mom told People:

“There has been so much positive feedback from people all over the world — including police, ambulance, and firefighters — saying how this would have made so much of a difference at the scene of an accident on the way they had approached the situation.”

In addition to the seat belt covers, Bell also creates personalized backpacks, pillows, and clocks with numbers shown in sign language.

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