A suicide challenge game that led to the death of at least one child is once again gaining popularity since it first made headlines in 2018.
Now, reality star Kim Kardashian is using her influence to bring attention to the matter.
According to Newsweek, the “Momo Challenge” started on the communication app, WhatsApp.
The game starts when a stranger contacts a person and asks them to complete a series of increasingly dangerous acts while photographing it.
**Suicide game targeting our kids**Some information on the latest "Momo" game which is doing the rounds at the moment…
Eventually, the stranger, or “Momo,” tells the person to kill themselves on camera. Last August, the challenge was linked to the death of a 12-year-old in Argentina, CBS News reports.
The challenge also appears in videos targeted towards kids, such as those about video games or cartoons.
The image used to represent “Momo” is actually a sculpture created by Japanese artist Keisuke Aisawa.
Though police suggest that the challenge was actually started by “hackers” looking for personal information, parents are on-guard.
That includes Kardashian, who is a mother of three. The social media mogul took to her Instagram story this week to warn about the “Momo Challenge.”
Kardashian shared screenshots that appeared to be of a message warning her about that challenge. The message read, in part:
Parents please be aware and very cautious of what your child watches on YouTube and Kids YouTube. There is a thing called Momo that’s instructing kids to kill themselves, turn stoves on while everyone is asleep and even threatening to kill the children if they tell their parents.
Kardashian called on YouTube, one of the platforms where the challenge has been appearing, to “Please help!!”
Sadly, this isn’t the only dark internet trend parents are worried about.
Earlier this week, a mom warned that parents had been finding suicide tips edited into videos on YouTube and YouTube kids, Dearly reported.
YouTube said that monitoring software should catch and take down most harmful videos, but that users should flag any other disturbing videos they find.
Parents are encouraged to monitor what their children are watching.