Hamburger Helper stood up for women everywhere — and also its own brand — when a man decided to be playful with a slam on the company.
The man — named Chris — put out a public service announcement to let women know that they are not “wife material” if they cook a box of Hamburger Helper.
PSA:Knowing how to mix Hamburger Helper doesn’t make you wife material. pic.twitter.com/78FSxd9XL7
— chris (@CBEV_3) October 2, 2017
Hamburger Helper wasn’t going to sit back quietly after seeing the comment, so they used their iconic white glove, and a few choice words about being “husband material” to hit back:
And this makes you husband material? https://t.co/S7oBO1KknZ
— Helper (@helper) October 4, 2017
And the company had a lot of backing after they stuck up for women:
drag him you sexy ass glove
— Run The Ghouls ?? (@DirectingTitan) October 5, 2017
— King Dorkula?? (@StillH2Odad) October 5, 2017
This is the sound of one hand clapping back.
— Will McAuliffe (@wmcauliffe) October 5, 2017
He’s a glove so he doesn’t leave prints at the scene of the murder!
— ta-boo☭kibbeh? (@bitch_kebab) October 5, 2017
Lesson learned — don’t mess with the glove.