Hamburger Helper stood up for women everywhere — and also its own brand — when a man decided to be playful with a slam on the company.

The man — named Chris — put out a public service announcement to let women know that they are not “wife material” if they cook a box of Hamburger Helper.

He posted:

Hamburger Helper wasn’t going to sit back quietly after seeing the comment, so they used their iconic white glove, and a few choice words about being “husband material” to hit back:

And the company had a lot of backing after they stuck up for women:

Lesson learned — don’t mess with the glove.

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