The Gerber Products Company proudly announced who their 2018 spokesbaby is during the early morning hours of February 7.

Meet 1-year-old Lucas Warren. Lucas hails from Dalton, Georgia, and is the first baby ever with Down syndrome to earn the coveted title of the “Gerber Baby”:


According to the “Today” show, over 140,000 babies entered the “Gerber Baby Photo Contest.” Lucas’ parents, Cortney and Jason, admitted that they had sent in their son’s picture just for fun; they never expected he would win.

Cortney told Gerber:

“This is such a proud moment for us as parents knowing that Lucas has a platform to spread joy, not only to those he interacts with every day, but to people all over the country. We hope this opportunity sheds light on the special needs community and educates people that with acceptance and support, individuals with special needs have the potential to change the world – just like our Lucas!”

Lucas’ smile, the twinkle in his eye, and his chunky cheeks can win over any room instantly, and it’s ultimately what led to him being named Gerber’s newest spokesbaby.

Gerber CEO and President, Bill Partyka, said in a statement, according to NBC News:

Lucas’ winning smile and joyful expression won our hearts this year, and we are all thrilled to name him our 2018 Spokesbaby. Every year, we choose the baby who best exemplifies Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby, and this year, Lucas is the perfect fit.

Cortney told “Today” that when she first received the letter saying Lucas had won, she felt “shock” and “disbelief,” but is so happy for her baby boy. Jason added:

“We’re hoping this will impact everyone, that it will shed a little bit of light on the special needs community and help more individuals with special needs be accepted and not limited. They have the potential to change the world, just like everybody else.”

On top of being named the Gerber spokesbaby, Lucas will also receive $50,000 and “a front seat on Gerber’s social media channels throughout the year.”


Congratulations, Lucas!

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