Okay, folks, let’s just call it like it is.
When Applebee’s Bar & Grill announced it would be serving $1 margaritas for “Customer Appreciation Month,” many people were pretty excited to give the restaurant a chance.
At least, I knew I was willing to give it a try.
— CBS4 Miami (@CBSMiami) October 6, 2017
Personally, I hadn’t been to an Applebee’s for years. But when the opportunity came up to meet with friends, someone suggested that we sit down to get some appetizers and get a few drinks at a nearby Applebee’s.
“$1 margaritas…” We texted each other. “Why not?”
I should’ve known right away that it was a marketing trap.
— Katrice M. (@Kat_riceee) October 7, 2017
Let me just say that I don’t normally critique food. My family raised me to finish my plate and to eat nearly everything.
I’ve eaten grasshoppers, haggis, and cow’s tongue. And I’ve had the chance to try nearly every cheap liquor on the rail.
But you couldn’t pay me to drink another dollarita.
— James Rugg (@jruggz58) October 11, 2017
It essentially tastes like a watered down cheap margarita mix sprinkled with even cheaper tequila.
Or like you’ve been forced to try your friend’s “creative” margarita mix that was made with water and a jello packet, but at the time it was fine because it was college and you didn’t have taste buds.
A new video from a disgruntled Applebee’s bartender proves that, well, that’s essentially the recipe.
The bartender wrote on the now viral video that, “If ‘the dollarita is your life,’ you are an animal who can’t taste things.”
The unnamed person continues, “My life for the month of October is strictly making dollarita backups and pouring dollaritas.”
My husband is diabetic and had to stop drinking for fear that it would spike his blood sugar. We had to pour out his dollarita.
In a press release published by the corporation, Patrick Kirk, vice president of beverage innovation, wrote that this was an opportunity to bring customers back to their bar:
We focus on our food a lot, but “bar” is in our name, and it is an integral part of what makes Applebee’s a great neighborhood destination. Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage.
Patrick, I’m sure that the bar is still an essential part of Applebee’s. Also, nobody expected that the dollarita would be the crème de la crème of restaurant margaritas.
SO tired of people talking shit about the dollarita at applebees. IT’S A FUCKING DOLLAR I KNOW WHAT I SIGNED UP FOR LET ME LIVE.
— Amanda⚡️ (@amandamayrtr) October 9, 2017
But for a margarita that was expected to pull new customers back into the restaurant, it sure has many “appreciative” customers leaving disappointed.
The @Applebees dollarita is bottom shelf tequila w/ tap water. Don’t blame us millennials for y’all going out of business. Y’all just suck.
— Alejandra (@alelacolochita) October 8, 2017
It could’ve just been my experience. Have you tried the dollarita? What did you think?