SACO, a retail company based in Saudi Arabia, photoshopped a woman into a beach ball.

Here is the original image:

Pools For Home

And the edited version:

Not only has the female figure been entirely erased from the image, but clothes have been photoshopped onto the other family members.

This is not the first time SACO has cropped out women from their posts:


Notice anything different?

Yeah, so did everyone else.

After noticing the difference in the two pictures, Twitter exploded over the heavy-handed editing.

Saudi Arabia is known for enforcing strict laws regarding how (and where) a woman can appear in public. For example, according to the U.K. government website on foreign travel:

Women should wear conservative, loose-fitting clothes as well as a full length cloak (abaya) and a headscarf.

In addition to advertisements, the effect of these laws can be felt in popular culture in Saudi Arabia. In 2016, Starbucks participated in Saudi misogyny when it banned women entirely from the coffee chain.

Additionally, the famous logo has been changed in Saudi Arabia — it depicts stars falling over the Sydney Opera House rather than the iconic female mermaid figure.

While the SACO Photoshop fail is initially laughable, the absence of women from media carries a much heavier impact.

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